I’ve been a while updating this blog as I was pretty ill for much of March and April. I even ended up putting my shop on holiday mode for a good three weeks as I was unable to fulfil orders. Because of this, I’ve combined my March and April report. Things had just started to pick up in March when I closed my shop, and it’s been quite hard to recover from. I’ve only had one sale since I reopened a couple of weeks ago, although I have had quite a few favourites over the bank holiday weekend.
Sales and Visits
- Number of visits: 1004
- Number of orders: 20
- Conversion Rate: 2%
- Revenue: £440.00
SEO
- 772 people found my shop through Etsy search
- 147 people visited my shop direct
- 41 people found my shop through Etsy ads on Google and the other random places they’ve started advertising.
- 9 people visited my shop via Instagram
- 35 people visited my shop via Facebook
Plans for May
Now that I’m feeling a bit better, I’m going to work on restocking my most popular items and also relaunching one or two new ones to hopefully give the algorithm a bit of a boost. I’m thinking about launching a briefs and boxers range as these can be made with scraps relatively quickly, but I’ll also be working on more rompers too.
While I don’t want to say why just yet (it’s probably pretty obvious already anyway), I’ll be closing my store at some point in late autumn for a few months. My aim for the next five or six months then is just going to be to make up as much of my fabric as I can so that I can stop feeling so guilty about the massive stash I have and hopefully recoup some of the costs.
You can view my Etsy store here.
