Tuesday, June 18, 2024

Etsy January 2021 Report

As some of you know, I sell some of my makes through Etsy.  I thought it would be a good idea to write about how I do on the site each month, mostly so I can see my own progress but also so other handmade crafters can see whether it’s worth their time.

At the start of January, I had 103 sales. I closed over Christmas, reopening on the 4th January.  Here are my stats for January 2021.

Sales and Visits

  • Number of visits: 151
  • Number of orders: 2
  • Conversion Rate: 1.3%
  • Revenue: £40.00


  • 83 people found my shop through Etsy search
  • 56 people visited my shop direct
  • 1 person found my shop through Etsy ads on Google
  • 10 people visited my shop via Instagram
  • 1 person visited my shop via Facebook

As you can see my stats are pretty poor.

Plans for February

I switched to purely selling ready made items at the end of December as trying to sew made to order items on top of a full time job and looking after a toddler was too much pressure, and it had started to take the fun out of it.  I don’t really sell on Etsy to make money – which I realise is terrible business-sense – I do it because I really enjoy sewing and because it helps me to supplement my fabric addiction.  That said, I am determined not to undercut those who do sell for a living and if my shop ever does get busy, well I’ll happily go with the flow.

In February, I hope to list some new items in my store – after all, more items = more tags and that should equate to more visits and hopefully more sales.  I did some market research and found that some parents are interested in sweaters for their kids as opposed to one-piece outfits, so I hope to introduce some more of these into my store too.  I also plan to be more active on my Facebook page which I had completely neglected.  I switched my Instagram back to a personal account as I felt really spammy on there.

You can view my Etsy store here.

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