As some of you know, I sell some of my makes through Etsy. I thought it would be a good idea to write about how I do on the site each month, mostly so I can see my own progress but also so other handmade crafters can see whether it’s worth their time.
At the start of January, I had 103 sales. I closed over Christmas, reopening on the 4th January. Here are my stats for January 2021.
Sales and Visits
- Number of visits: 151
- Number of orders: 2
- Conversion Rate: 1.3%
- Revenue: £40.00
- 83 people found my shop through Etsy search
- 56 people visited my shop direct
- 1 person found my shop through Etsy ads on Google
- 10 people visited my shop via Instagram
- 1 person visited my shop via Facebook
As you can see my stats are pretty poor.
Plans for February
I switched to purely selling ready made items at the end of December as trying to sew made to order items on top of a full time job and looking after a toddler was too much pressure, and it had started to take the fun out of it. I don’t really sell on Etsy to make money – which I realise is terrible business-sense – I do it because I really enjoy sewing and because it helps me to supplement my fabric addiction. That said, I am determined not to undercut those who do sell for a living and if my shop ever does get busy, well I’ll happily go with the flow.
In February, I hope to list some new items in my store – after all, more items = more tags and that should equate to more visits and hopefully more sales. I did some market research and found that some parents are interested in sweaters for their kids as opposed to one-piece outfits, so I hope to introduce some more of these into my store too. I also plan to be more active on my Facebook page which I had completely neglected. I switched my Instagram back to a personal account as I felt really spammy on there.
You can view my Etsy store here.